Creativity
with Purpose.

I'm a Puerto Rico–based creative lead with 8+ years in the industry. My experience spans social media, digital media buying, influencer marketing, experiential marketing, design, and copywriting — giving me a well-rounded perspective on how ideas are conceived, communicated, and brought to life.

That cross-disciplinary background fuels my creativity. It helps me connect strategy with culture, understand the bigger picture, and develop ideas that are not only compelling, but purposeful.

As Creative Lead at P2P Marketing, I helped elevate the agency’s creative work, contributing to its first-ever recognition on Puerto Rico’s advertising awards stage.

Today, I continue to help shape the agency’s creative transformation, championing a more human, culturally connected approach to ideas, storytelling, and the way we create.

I believe creative leadership isn’t just about guiding the work — it’s about staying close to it. Being hands-on, rolling up your sleeves, and doing the work alongside your team. Because the best creative leaders don’t just know how to lead an idea; they know what it takes to bring it to life.