PLANET SOLAR · SALES CAMPAIGN
En Planet Hay
Sol Pa’ Todos.
A distinctive sales campaign under the brand's service platform, Planet Sí Responde.
CAMPAIGN OVERVIEW
Not your usual
solar campaign.
In Puerto Rico, power outages are part of everyday life. And while the conversation often focuses on the percentage of customers whose electricity has been restored, one question remains: What about everyone still in the dark?
In a solar industry focused on selling panels, technology, and promises of being better than the competition, we saw an opportunity to shift the conversation from products to people.
That insight inspired “En Planet Hay Sol Pa’ Todos” — a campaign built around a simple but powerful idea: While Puerto Rico struggles to keep the lights on for everyone, Planet Solar believes everyone deserves a way to keep theirs on.
By turning an everyday frustration into a message of inclusion, we gave the brand a more human, culturally relevant voice — one that sells more than solar. It stands for the possibility of energy for everyone.
Campaign: En Planet Hay Sol Pa’ Todos · Brand service platform: Planet Sí Responde
From concept
to execution.
