Toca a la
puerta.

When families are facing homelessness or the risk of losing their home, knowing where to turn for support matters.

For the Departamento de la Familia’s Emergency Solutions Program, “Toca a la puerta” turned a familiar everyday action into a clear invitation to seek help — making information about available assistance feel more approachable and accessible.

The idea extended across outdoor, digital, and television, connecting a simple visual symbol with a message of support for Puerto Rican families.