PALO READY · EXPERIENTIAL & TRADE MARKETING
Las Doñitas
Ready.
CAMPAIGN OVERVIEW
Culture first.
Sampling second.
SME Marketing Awards · Bronze, Trade Marketing
During a summer when Puerto Rican culture was at the center of the conversation, Palo Ready needed more than a traditional sampling activation to stand out.
Our opportunity was rooted in something familiar: the warmth, trust, and unmistakable personality of Puerto Rican grandmothers.
Las Doñitas Ready brought that insight to life through six charismatic doñitas serving Palo Ready limbers — turning a product trial into a nostalgic, culturally connected experience.
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